Salman Khan/ Facebook
This comes as a surprise for the entertainment industry, and Salman Khan fans too. The actor along with his studio partner, Zee, have decided to opt for a hybrid release model for his upcoming film Radhe: Your Most Wanted Bhai.
This means the film will release on both, the theatres and digital space on the same day, a strategy similar to Hollywood Studios.
Radhe: Your Most Wanted Bhai will now be released in theatres worldwide; adhering to the COVID protocol issued by the government; and on ZEE5 with ZEE’s pay per view service ZEEPlex which rests on India’s leading OTT platform ZEE5 and also on all leading DTH operators i.e. Dish, D2H, Tata Sky and Airtel Digital TV; giving audiences multiple options to watch the film as per their comfort and convenience.