In its new Rakshabandhan-themed campaign, Swiggy Instamart has enlisted actor and model Rakhi Sawant, renowned for her viral comic reactions on social media.

In this campaign, Sawant is depicted in a nostalgic mood, reflecting on her childhood aspirations of becoming famous and recounting her various attempts in fields like dance and theatre.

In the latest campaign, Rakhi Sawant reflects on her childhood self with a touch of sadness, her eyes brimming with tears as she wonders why, on Rakhi, no one ever asks if Rakhi is happy.

Her mood shifts when she receives a notification from Swiggy Instamart, bringing a smile to her face. She excitedly shares that this year, she and Swiggy have teamed up to offer personalized virtual rakhis for siblings.

The campaign concludes on an emotional note as Rakhi invites viewers to include her in their celebrations, poignantly stating, “aakhir me bhi aapki behen hu na?” (After all, I’m your sister too, right?).

The comment section is overflowing with fans expressing their affection for Rakhi Sawant and inquiring about ways to make her happy.